9/26/13 - Possible new designs for the Howell City logo were reviewed and critiqued at last night's meeting of the Howell Main Street Downtown Development Authority. The city is currently working with a professional marketing firm to develop a new rebranding campaign for the downtown area. DDA members have been examining new logos, taglines, and approaches to market the city and get citizens and organizations more involved in the downtown. The rebranding services, valued at about $30,000, are being provided by the state without any local dollars. Howell competed with other municipalities around Michigan to get the service free of charge. DDA Director Diane Larkin says Howell was chosen because it had a unique downtown as well as the capacity to carry out a rebranding campaign. The service will also provide the city with a redesigned website. Last Thursday the DDA met with the rebranding firm to review their progress and give direction on how to move forward. Last night, the individual members of the DDA board gave feedback on possible new logos for the city and gave direction to the designer on how they would like them to be changed. A special meeting is planned for October 7th to discuss the new designs. (TD)
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