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Fowlerville Ford to Settle Charges for Deceptive Auto AdvertisingFowlerville Ford to Settle Charges for Deceptive Auto Advertising

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1/9/14 - The Federal Trade Commission announced today that a Fowlerville auto dealer is among eight others that have agreed to settle deceptive advertising charges in a nationwide sweep focusing on the sale, financing, and leasing of motor vehicles. Complaints say Fowlerville Ford and the other dealers made a variety of misrepresentations in print, on the Internet and in video advertisements that violated the FTC Act, falsely leading consumers to believe they could purchase vehicles for low prices, finance vehicles with low monthly payments, and/or make no upfront payment to lease vehicles. Fowlerville Ford allegedly violated the Act by sending out mailers that deceptively claimed consumers had won a sweepstakes prize, when, in fact, they had not. Some of their ads allegedly violated other regulations by failing to disclose certain credit related terms. Requests for comment have been placed with Fowlerville Ford Owner/Dealer Ken Hagar. The proposed consent orders settling the FTC’s charges are designed to prevent the dealerships from engaging in similar deceptive advertising practices in the future, and prohibit them from misrepresenting the price, sale, financing, or leasing of a vehicle in any advertisement. The proposed consent orders are subject to a 30-day public comment period, after which the Commission will decide whether to make them final. (JM)

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