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Hartland Township Unveils New Logo & Tagline Hartland Township Unveils New Logo & Tagline

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2/13/14 - Friendly By Nature. That’s the new definition of Hartland Township. After months of focus groups and community input, the municipality revealed its new logo and tagline today. It’s part of a larger community branding project that’s a combined effort between Hartland Township, the Hartland Area Chamber of Commerce, Hartland Consolidated Schools and the Cromaine District Library. Township Manager James Wickman tells WHMI there were some really interesting conversations that led to the new logo and tagline, and consensus among residents and business owners about what makes Hartland so unique and special. Wickman says the terms ‘friendly’ and ‘welcoming’ were consistent in the focus groups and the natural beauty of the community – from the parks to lakefront living – were also a theme. He says the end result accurately reflects everything they heard in discussions. Wickman says there’s more to come and a number of applications for the branding, which will be implemented over time in various areas. (JM)

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