12/7/12 - A Colorado resort company is expected to take over Mount Brighton in hopes of creating a world class experience for local skiers and snowboarders. Vail Resorts announced that it had entered into agreements to purchase two premier urban ski areas in the Midwest - Mount Brighton and Afton Alps in Minnesota for total cash consideration of $20 million. The company says both ski areas serve major snow sports markets in the Midwest and Mount Brighton was sought out based on its close proximity to Detroit. Vail Resorts Spokeswoman Kelly Ladyga says since so many skiers and snowboarders in Michigan already visit their other ski areas and bigger destination resorts, itâs a great opportunity because they will eventually be connected to the companyâs season pass program out West. She tells WHMI they expect to close on the acquisitions by the end of the month and the purchase will be complete but the public likely wonât see any changes until next year. Ladyga says the companyâs capital improvements and investments help drive the local economies at its other resorts, adding theyâre focused on stabilizing a year round economy by adding a lot of summer activities and will be looking to do the same at Mount Brighton. Joe Bruhn, the President and General Manager at Mt. Brighton, tells WHMI that the local staff and management will remain the same and he thinks this is a good development for both the facility and area skiers, especially because of the discounts that will be available through Vail Resorts. (JM)
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